Auto Rental News, January 2020

AUTO RENTAL NEWS Fact Book 2020 17 AVERAGE DAILY RATE VS LENGTH OF BOOKING There is a general trend of rate decreases as shopping window decreases booking 10 days from date of pickup provides a better rate than booking 40 days from pickup though rates spike within two days of booking Notice as well a slight upward correction at the 30 day mark While the average daily rate sees a general downward pattern as length of booking increases a surprising trend appears for a 5 day length of rental with a higher average daily rate when compared to a two to four day rental 0 LENGTH OF BOOKING MINIMUM DAILY RATE AVERAGE DAILY RATE 10 0 20 30 40 50 60 10 20 30 40 50 60 BOOKING WINDOW DAYS AVERAGE DAILY RATES VS SHOPPING WINDOW AVERAGE DAILY RATE 50 ETC AVERAGE DAILY RATE 60 ETC 10 0 20 30 40 50 60 1 2 3 4 5 6 7

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