Auto Rental News, January 2020
16 Fact Book 2020 AUTO RENTAL NEWS MA R K E T D A T A R A T E D A T A AVERAGE DAILY CAR RENTAL RATES FOR MAJOR U S AIRPORT LOCATIONS DEC 2017 TO JAN 2020 Each car category shows a significant difference between average and minimum rates The car classes with a wider margin indicate a potential opportunity for an operator to raise prices in the category and still fall within the market average The minivan category has the smallest spread between the minimum and average daily rate therefore offering the least opportunity to adjust prices compared to the other categories DATA SOURCE Rate intelligence provided by CarGain a SaaS revenue management solution for car rentals by RateGain www rategain com Rates are aggregated rates for major airport locations in the U S The rates plotted for all vendors are mapped to ACRISS car class codes and are taken from leading OTA providers for a single rental day booked 0 to 60 days ahead of the date of pickup CAR CATEGORY AVERAGE DAILY RATE BY CAR CLASS MINIMUM DAILY RATE AVERAGE DAILY RATE Average daily car rental rates in the U S have seen an upward trend within the last two years with expected strong seasonality behavior However while average prices have increased year over year the price surge during peak season has remained consistent over the same period MINIMUM DAILY RATE AVERAGE DAILY RATE 90 80 70 60 50 40 30 20 10 MARKET MIN RATE AVG RATE PICKUP DATE DEC 2017 2018 2019 2020 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN AVERAGE DAILY RATE 10 20 30 40 50 60 70 80 COMPACT ECONOMY FULLSIZE INTERMEDIATE MINIVAN
You must have JavaScript enabled to view digital editions.
